How We
Execute It?
We offer the following 5
Steps To Creating Your Image:
Step 1:
Choose Your Weapon
Create or choose the appropriate
medium to market your name (flyer, postcard, phone card,
brochure, website, etc.).
Step 2:
Placement & Niche Targeting
Grimes One Media will strategically
place the chosen medium in key areas to obtain
visibility, feedback, & word of mouth. These key
areas may include local or major events, online
advertisement, or print ads. Placement is important when
reaching a target market segment. (Street teams will be
used to cover events and locations.)
Step 3:
Create The Image
Construct an image around your
company’s name that will symbolize and reflect your
core product or service with a compelling USP (Unique
Selling Proposition) that your target audience will
remember. An image that is everything you would like it
stand for. (Example: When you think of Nike or Apple
Computer, what image comes to mind and what USP?)
Step 4:
Define The Image
Based on feedback from your
prospective target audience, we must now define what’s
the message behind the image we seek to present to your
target audience. This will allow for us to determine the
position of the market your company will serve. And what
does your company stand for and represent in that
market. (Example: When you think of Nike you think of
their image as a sports shoe company. Therefore by
definition Nike has defined its image and position in
the shoe market.) Thus creating a Unique Selling
Proposition that represents superb sports and footwear
apparel.
Step 5:
Get The Buzz/Tell The World About It
Once we have accomplished steps 1-4, we now must create
or write a press release and submit it to online press
agencies to generate a buzz that will keep your image,
USP in the eyes of your target audience.
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